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Inside Penn Sports Network’s Winning Streaming Strategy (White Paper)

February 27, 2015 by The NewTek Team

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When a businessman needed to be in Singapore on business, he was elated that he could watch live HD video streams of his daughter playing lacrosse for the University of Pennsylvania in Philadelphia. In fact, Penn alumni, fans and students can subscribe to www.pennathletics.com where they can watch their school’s home and away conference games—including live coverage, on demand programming and premium content—from anywhere on any Internet-connected device.

This streaming media service, known as the Penn Sports Network (PSN), feeds one of nine channels delivered by Ivy Digital at http://www.ivyleaguedigitalnetwork.com. The nine channels include one for each of the eight Ivy League schools—Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, University of Pennsylvania and Yale—as well as Ivy Digital’s main site.

Full Article on Sports Video Group

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