Press Release - Broadcast Minds Discussion Now Available Online; Leaders Cite Social Interaction as Key Driver for the Future of TV
FOR IMMEDIATE RELEASE
LAS VEGAS - NAB - April 19, 2012 - NewTek today announced that its third annual Broadcast Minds™ thought leadership event is now available for viewing on the Web at www.newtek.com. The event, which was held in front of a standing-room only 500-person audience on April 16 in Las Vegas, featured an interactive conversation between TWiT.tv founder, Leo Laporte, MTV, Turner Studios, Yamaha Corporation, and actor and Web chat show host Kevin Pollak. Of the themes that emerged during the discussion, one of the most prominent was how social interaction with viewers is now becoming standard for professional live shows produced for the Web.Key insights from the discussion included the following:
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